| Google Adwords Success Tips Vol. 1 |
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Page 2 of 2 But there is a drawback on that tactic. If you are extremely targeted and use a keyword of over 6-7 words it’s highly possible that no one will search for that term and have no clicks or even views for your Ad. How to find keywords? You could use the Google keyword suggestion tool but because so many other Adwords users use it, the keywords from that tool are very expensive. Other tools you can use are:Overture suggestion Tool: http://inventory.overture.com/d/searchinventory/suggestion 123promotion Tool: http://www.123promotion.co.uk/ppc/index.php Good Keywords: http://www.goodkeywords.com These tools are free but if you want a more sophisticated and advanced option you can use word tracker paid service: http://www.wordtracker.com Use always the plural form of your words. Don’t use “Yoga Training Report” but also “Yoga Training Reports”. Exploit the misspelling errors. Research indicates the 12%-15% of the search phrases and words are misspelled. So don’t use only the term “staff” but also “stuff”. Use hyphens. For example use both terms like: “Yoga Training Center” and “Yoga-Training-Center” Use Acronyms: If you use the phrase “internet service provider” in your campaigns you can also use the acronym ISP in your Ads. Use of domain names. This is powerful because it’s the most targeted term you can find. If your website’s domain name is www.yogatrainingcenter.com you must use it as keyword term. About The Author Christos Varsamis is an Internet Marketing consultant. Find more about Successful & Profitable Google Adwords campaigns on http://www.fastprofitbiz.com/Adwords.html. |
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