Uberhow - In-Depth Competitive Analysis and Keyword Research Tools

In-Depth Competitive Analysis and Keyword Research Tools

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You can approach the data from 3 sides and change the approach instantly because SpyFu provides cross links for any detail shown in its result pages.

1. Keyword or Key Phrase specific research and analysis

2. Website (Domain) specific data including top keywords and top competitors

3. Category specific data. The Tree-like navigation structure was taken from the DMoz directory

1. Keyword specific data

You can see information like average cost per click for the Keyword, Clicks/Day, Number of Advertisers, Cost/Day and Search Results in Google. Also sites that compete for the keyword in the organic and paid search results.

It also shows other Keywords targeted by the same sites that compete for the Keyword you are looking at and related keywords (works like any keyword suggestion tool).

2. Website specific data

See the top 10 terms for organic search and for paid advertisement. Estimated daily advertising budget, Total Clicks/Day, Avg. Cost/Click, Avg. Clicks/Day, Avg. Clicks/Day, Avg. Ad Competitors, Avg. Ad Percentile and SEO factors like Alexa Rank, number of Incoming Links and Avg. Load Time.

It also shows known sub-domains and even allows drilldowns to individual pages in some cases. You can see the top organic and top paid search competitors and the websites category/niche it was assigned to based on its ranking and advertising behavior.

3. Category specific data

It shows per Category additional Sub Categories, Related Search Terms and Related Domains.

This is a lot of data and unusual comprehensive for a free tool.

The only drawback of SpyFu is that the beta is not providing up-to date data. The Data on the free beta site is a few month old. Because of that fact should you only use it as a guide to get an overall idea what your competitors are doing and to get some keyword ideas you might want to explore further.

Use it in conjunction with other tools and services if you want to find out how accurate the provided numbers are.

This tool is a very cost effective resource that should not be missing in the book mark list of every serious internet marketer. For the big players out there might be the enterprise competitive intelligence solution by VelocityScape worth the time to take a closer look at.

About The Author

Carsten Cumbrowski - operator of the Internet Marketing Resources Portal at Cumbrowski.com. Find Keyword Research Tools and Services for SEO and SEM and Resources to Competitive Intelligence and Competitor Analysis of Paid and Organic Search Marketing Activities at http://www.cumbrowski.com/CarstenC/seo_competitive_intelligence.asp.

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