You Will Never Succeed At Internet Marketing

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During a recent trip to Kuala Lumpur, Malaysia, I participated in 11 different media interviews over a 3-day period. In all of these interviews, we examined the topic of what it takes to really build a massively successful online business. What really surprised me was that my answer in ALL of the interviews was the same, and also incredibly simply. Each of the interviews pointed to only two major factors. Without these factors, most people will not succeed at building a large, profitable Internet marketing business.

What two factors are so essential that - without them - I can look you straight in the eyes and say, "You will never succeed at Internet Marketing?"

The first factor is that you must market a product that people WANT! Since my very first month online, this has been rather obvious to me, although I didn't always take the appropriate action on this knowledge. Nine years ago I often marketed affiliate products in the wrong way. I did it the way that all of my contemporaries were also doing it. We were all, mostly doing it wrong, and that's why 95% of them failed and went back to jobs that they hated.
You Will Never Succeed At Internet Marketing

The way we marketed affiliate products was by selecting products that "sounded good to us" - and then taking the provided promotional material and using it in the places suggested to us. One problem with the above formula was that we often chose old, worn-out products that no one wanted. We tried to sell the market what we believed they needed rather than what they told us they wanted.

A second problem with the above formula is that we all ran the same ads in the same places. You often had ezines running a dozen ads for the same product. You often had dozens of marketers using the exact same word-for-word solo mailings.

How INSANE is that?

What's shocking - is that nine YEARS later, many marketers are still making the same mistakes, with the same business-killing results. Many affiliate marketers are still taking the material provided by affiliate programs, and using it without making any changes.

If you don't believe me, just look in your inbox during any major product launch. You'll see dozens of emails that read exactly the same, except they will have different affiliate URLs in them. If you subscribe to certain ezines that run lots of paid ads, you can also see that these ezines often STILL run numerous ads for the SAME product. Don't fall into that deadly trap! Offer the products that your market wants, and offer it to them using promotional materials that use your own voice. It's "ok" to use the provided affiliate materials as a starting point.

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